Effective Leadership in Times of Crisis


Monthly insights provided by the MRINetwork team of staffing professionals, talent advisors and recruitment experts.

The coronavirus pandemic has placed heavy burdens on business leaders. The sheer size of the outbreak and its unpredictability generate fear among employees and make it challenging for executives to respond effectively. But during a crisis like COVID-19, people look to their leaders for direction and compassion; they need to have confidence in their ability to navigate the company into the future.

“If we truly believe that people are our most important asset, then we must lead them and communicate with them while providing an organization they can believe in,” says Bert Miller, President and CEO of MRINetwork. “In times of crisis, people need a solid anchor. They need their leaders to distill what’s happening for them so that they understand the why of what’s behind decisions that are being made. It’s important to show that leadership cares for the individual, the company and the community.”

Beyond caring, leaders must show they have a plan. “Timing is important, and you don’t need to have everything determined,” says Miller, “but you do need to be calm, confident and transparent about what is driving decisions. A leadership team that looks ahead proactively, and responds rather than reacts, goes a long way toward helping people in volatile times.”

COVID-19 has already changed the way we live and work. At the same time most companies are still trying to determine the long-term impacts on their business, they also have to inspire trust in their workforces, who are trying to function and perform while struggling to cope with what is happening in their daily lives. “To inspire trust, you have to have something of a trust bank built up in the past that confirms trust as a core value,” Miller believes. “The ability of leaders to address people’s needs, especially in a crisis situation, is the foundation of trust.”

Miller has spent more than 25 years helping companies strengthen their workforces with top-level performers; his advice to companies in crisis today is gleaned from what he’s learned from some of best business leaders in the world:

Miller’s final piece of advice to leaders: “Focus your team’s attention – don’t let the current crisis distract them and provide as normal of an environment as possible in abnormal times. Pivot as needed and ensure leadership is aligned on your business’s objectives,” he says. “Consistently focus some of your attention on getting your organization and your workforce to the future.”

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